Welcome to Old Dog New Marketing

I assume you're here for one of a few reasons: maybe you are at or near retirement age and have some future financial security concerns, or you want to escape the 9-to-5 grind and regain some freedom to spend more time with family and other activites besides work, or maybe you are just worried about being bored in retirement and want to learn some new skills and make money at the same time. Whatever the reason, digital marketing is a great avenue that wasn't available for many of us years ago.

A little a bit about me. My name is Norm, and I've been involved in digital marketing for more than a decade now, but mostly for clients. I have been reluctant to start on any digital marketing journey of my own. I have a number of excuses - perhaps some of these sound familiar: I'm a bit of a perfectionist, lack some confidence when it comes to putting myself out there in front of others, and I'm pretty good at procrastinating -- recreational pursuits and Netflix alway seem like better options.

But it's finally time and I'm going all in. (Wish I'd started 15 years ago, but hey, better late than never:)

Over the years, I have followed many people that have been killing it in the digital marketing field and there is no signs of that slowing down.

Digital entrepreneurs have found ways to make money online with digital products and services at scale. And, largely, they all follow a pretty similar blueprint - the difference between them usually being that they tend to master one aspect of their system particularly well and maximize their success with it.

For example, some may master a particular social media channel and are able to generate enormous amounts of free traffic that way; while others might master paid advertising and have found ways to offer low ticket items (smaller paid products) that essentially cover their advertising expenses and allow them to scale up their advertising.

In my ebook - Beyond 9 to 5: The Blueprint - I present a digital marketing system that I believe will benefit those of you that are in the same boat as myself. It's a scalable system; one that doesn't require a lot of expensive tools, and one that, once it's set up, won't require a tonne of time to maintain. Once set, the remainder of your time will be spent on promotion and engagement and perhaps building and maintaining your own digital assets.

In fact, you've probably seen a bunch of mom (and dad) entrepreneurs on Instagram or TikTok using a similar system. Their niche is the "Wealth" niche and they are marketing to other moms and dads, such as themselves. They educate their audience about making money online, while at the same time showing their audience the outcome of their efforts (money, time freedom etc.).

They engage viewers and grow their following, while also offering a lead magnet (like an ebook) in exchange for an email address. They can then send their subscribers a series of automated emails where they can start presenting either digital products of their own, or products that they have bought to resell [ie. MRR (Master Resale Rights) or PLR (Private Label Rights) products], or affiliate products (where you get a commission for promoting other's products).

This same system can work for us, whether in the wealth niche or another niche that works for you (more on that soon).

Behind the scenes, however, there is a slick automated funnel designed to run your business 24/7, 365 days a year - instantly scaling your business - removing any ceilings on amounts of money you might make and freeing up your time as you don't need to be present for it to work.

Now, obviously there is some decision making to be done regarding niche, products, audience, promotion ets., as well as set up time and a few technical things to muscle your way through to get things going, so that's where I come in.

I've built a system that I think we can all use, even those of us in our 50s, 60s or beyond:) It uses methods and tools that I believe will simplify our lives - and trust me I've reviewed a tonne of tools over the years for my work, and even more now for my own digital marketing journey.

The ebook provides a high-level view of the system.

Once you've read the ebook, you'll then have the option of venturing out on your own, which is entirely possible, or getting my course (Beyond 9 to 5: Step-by-Step) which will show you step-by-step the process of setting things up. I'll also include templates to get you going quickly out of the gates - things like a funnel, email templates, cheat sheets and organizational tools.

This course is not ready just yet, but once it is, I will let my subscribers and followers know:)

Basically, this course will give you the things that I wish I was given to get started quickly.

And, for those of you that may feel STUCK at any point, whether it be about your niche, audience, product, branding, or promotion, please check out my ebook: CLARITY: Chart Your Course to actively eliminate indecision in your digitial marketing journey and become UNSTUCK!!!

But for now, let's learn the system.

Click here to get the free ebook: Beyond 9 to 5: The Blueprint.